{"id":1168,"date":"2012-11-27T03:38:17","date_gmt":"2012-11-27T03:38:17","guid":{"rendered":"http:\/\/rbwriting.com\/?page_id=1168"},"modified":"2013-12-04T00:55:25","modified_gmt":"2013-12-04T00:55:25","slug":"press-event-presentation","status":"publish","type":"page","link":"http:\/\/rbwriting.com\/?page_id=1168","title":{"rendered":"Press Event Presentation"},"content":{"rendered":"

[Download<\/a> this press event presentation as a PDF document]<\/p>\n

CAMRY: <\/strong>ON TOP AGAIN<\/strong><\/strong><\/span><\/p>\n

Written by Richard Bellikoff<\/p>\n

Welcome, everyone.<\/p>\n

I want to take this opportunity to thank all our Toyota dealerships for their outstanding Camry sales performance this year. Thanks to their efforts, Camry has regained the title of best-selling passenger car in America.<\/p>\n

Our great results in the face of Honda’s competitive charge would never have been possible without the strength of our sales organization.<\/p>\n

There was a lot of anticipation and some concern about the all-new Accord before it was launched. Make no mistake about it, Accord’s a tough competitor and a very good car.\u00a0 But Camry’s a great car.<\/p>\n

As you saw in our competitive comparison presentation, Camry has advantages over Accord in every category.<\/p>\n

And when you look at the overall package, Camry still comes out ahead in what has always been its strongest selling point — Value.<\/p>\n

Now, with exciting new mid-year enhancements, Camry is an even bigger value.<\/p>\n

The SE gets a standard power driver’s seat and a moonroof.<\/p>\n

A power driver’s seat comes standard on the LE.<\/p>\n

And a moonroof is standard on the XLE V6.<\/p>\n

And all these standard features come with no price increase. This is big-time value, the kind that today\u2019s car buyers are looking for.<\/p>\n

These Camry enhancements will help us hit the ground running, and keep us going strong right through spring and summer.<\/p>\n

As you know, both Toyota and Honda have always had reputations as quality manufacturers.<\/p>\n

I wanted to see for myself, so I took a look at the fit-and-finish on the new Accord LX. Frankly, I was disappointed in what I found.<\/p>\n

For example, it’s got black rocker panels, not color-keyed like Camry’s.<\/p>\n

The seat fabric and the floor carpeting look cheap.<\/p>\n

There’s an old-fashioned hand-crank lever for the seat height adjustment.<\/p>\n

And the trunk doesn’t close evenly — it shuts tighter on one side than the other.<\/p>\n

When I see fit-and-finish problems like these, I have to ask myself, what was Honda thinking?<\/p>\n

They’d better clean up their act if they want to challenge us for the title — because Toyota never lets up on quality. We sweat the details.<\/p>\n

That’s what makes Camry the envy of the industry and the benchmark for midsize sedans.<\/p>\n

When you’re the best car in America, with the best customer loyalty record, everybody wants a piece of you — especially Honda.\u00a0 Accord may try to copy us but they can’t match us.<\/p>\n

Honda would love to take the number-one spot away from us. We won’t let them do that. We\u2019re going to keep Camry on top, where it belongs.<\/p>\n

Thanks for coming.<\/p>\n","protected":false},"excerpt":{"rendered":"

[Download this press event presentation as a PDF document] CAMRY: ON TOP AGAIN Written by Richard Bellikoff Welcome, everyone. I want to take this opportunity to thank all our Toyota dealerships for their outstanding Camry sales performance this year. Thanks to their efforts, Camry has regained the title of best-selling passenger car in America. Our… Continue reading Press Event Presentation<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/rbwriting.com\/index.php?rest_route=\/wp\/v2\/pages\/1168"}],"collection":[{"href":"http:\/\/rbwriting.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/rbwriting.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/rbwriting.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/rbwriting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1168"}],"version-history":[{"count":12,"href":"http:\/\/rbwriting.com\/index.php?rest_route=\/wp\/v2\/pages\/1168\/revisions"}],"predecessor-version":[{"id":1178,"href":"http:\/\/rbwriting.com\/index.php?rest_route=\/wp\/v2\/pages\/1168\/revisions\/1178"}],"wp:attachment":[{"href":"http:\/\/rbwriting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}