{"id":402,"date":"2011-03-11T02:42:13","date_gmt":"2011-03-11T02:42:13","guid":{"rendered":"http:\/\/rbwriting.com\/?page_id=402"},"modified":"2012-03-12T05:45:26","modified_gmt":"2012-03-12T05:45:26","slug":"team-presentation","status":"publish","type":"page","link":"http:\/\/rbwriting.com\/?page_id=402","title":{"rendered":"Team Presentation"},"content":{"rendered":"<p style=\"text-align: left;\">[<a href=\"http:\/\/rbwriting.com\/pdf\/team_presentation.pdf\" target=\"_blank\">Download<\/a> this team presentation as a PDF document]<\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong>MATTEL DIVISIONAL TEAM MEETING<br \/>\n<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">by Richard Bellikoff<\/p>\n<p><em>(BAND plays drum roll followed by \u201cTonight Show\u201d theme, continuing under:)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">ANNOUNCER (V.O.)<\/span><\/strong>: LIVE FROM LOS ANGELES, IT&#8217;S THE TOM xxxx SHOW, STARRING \u2014 YOU GUESSED IT \u2014 TOM xxxx.\u00a0 WITH SPECIAL GUESTS, THE MATTEL ACTIVITY TOYS TEAM.\u00a0 AND NOW . . . HERE&#8217;S TOM!<\/p>\n<p><em>(MUSIC up as Tom enters.\u00a0 A STAGEHAND holds up an applause sign for the audience of team members.\u00a0 TOM waves at the crowd, bows, acknowledges the applause.\u00a0 As it dies down, he gestures abruptly at the BAND, cutting off the music.)<\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>TOM<\/strong><\/span>: THANK YOU.\u00a0 THANK YOU VERY MUCH AND WELCOME TO MY SHOW.\u00a0 YOU KNOW, A YEAR AGO, I COULDN&#8217;T HAVE DONE THIS SHOW.\u00a0 AND YOU KNOW WHY?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">BANDLEADER <em>(Intrusively)<\/em><\/span><\/strong>: WHY IS THAT, TOM?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM <em>(Annoyed)<\/em><\/span><\/strong>: I&#8217;LL TELL YOU WHY.\u00a0 BECAUSE WE DIDN&#8217;T HAVE ANY ACTIVITY TOY PRODUCTS AT THE TIME.\u00a0 WE DIDN&#8217;T HAVE ANY TRADEMARKS.\u00a0 WE HAD NO PACKAGES.\u00a0 NO COMMERCIALS.\u00a0 ZILCH.\u00a0 I DIDN&#8217;T HAVE A SINGLE WEAPON TO GO AFTER THE COMPETITION WITH.\u00a0 I FELT LIKE THE COMMANDER-IN-CHIEF OF THE TALIBAN AIR FORCE.<br \/>\n<em><\/em><\/p>\n<p><em>(Pause for audience reaction.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: BUT WE DID HAVE ONE THING THOSE TALIBAN GUYS DIDN&#8217;T: THE MATTEL TEAM.\u00a0 A TEAM WITH A DREAM OF CREATING AN ENTIRELY NEW BUSINESS FOR MATTEL.\u00a0 OUR OBJECTIVE WAS TO SUCCESSFULLY ENTER THE ACTIVITY TOY MARKET.\u00a0 AND THE SALES GOAL WE WERE AIMING FOR BY NEXT YEAR WAS . . .<\/p>\n<p><em>(BAND plays horn fanfare.\u00a0 TOM points to the video screens on both sides of the room.\u00a0 They display a SLIDE: \u201c$50 MM\u201d.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>:\u00a0 . . . FIFTY MILLION DOLLARS.\u00a0 WELL, WE&#8217;RE GOING TO BEAT THAT SALES GOAL.\u00a0 NOT NEXT YEAR. . .<\/p>\n<p><em>(Game show BUZZER sounds.)<\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>TOM<\/strong><\/span>:\u00a0 . . . BUT THIS. YEAR\u00a0 LET&#8217;S DO THE NUMBERS.<\/p>\n<p><em>(Slide shows Aviva U.S. sales, $35MM, Aviva international sales, $12MM, and Nickelodeon, $18MM, with Grand Total, $65MM.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM <em>(Sync with slides)<\/em><\/span><\/strong>: AVIVA SPORTS IS PROJECTED TO BRING IN 35 MILLION DOLLARS DOMESTICALLY AND 12 MILLION INTERNATIONALLY.\u00a0 WE&#8217;RE LOOKING AT AN ADDITIONAL 18 MILLION FROM NICKELODEON TOYS, FOR A GRAND TOTAL OF . . .<\/p>\n<p><em>(DRUM ROLL as Grand Total comes up on SLIDE.)<\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>TOM<\/strong><\/span>: . . . 65 MILLION DOLLARS!<\/p>\n<p><em>(STAGEHAND holds up applause sign.\u00a0 PAUSE for audience reaction.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: THESE FIGURES GIVE US SO MUCH CONFIDENCE THAT WE&#8217;VE ALREADY DOUBLED OUR GOAL, FROM 50 MILLION DOLLARS TO . . .<\/p>\n<p><em>(DRUM ROLL as SLIDE appears: \u201c$100MM\u201d.\u00a0 STAGEHAND holds up applause sign.\u00a0 PAUSE for audience reaction.)<\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>TOM<\/strong><\/span>:\u00a0 . . . A HUNDRED MILLION DOLLARS!.\u00a0 DO YOU REALIZE HOW MUCH THAT IS?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">BANDLEADER<\/span><\/strong>: HOW MUCH IS IT, TOM?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: WELL, BE PATIENT, I&#8217;M GOING TO TELL YOU HOW MUCH.\u00a0 IF YOU HAD A STACK OF A HUNDRED MILLION ONE DOLLAR BILLS, THEY&#8217;D STRETCH FROM HERE TO THE PLANET URANUS AND BACK . . . WITH ENOUGH LEFT OVER TO GO AROUND KIRSTIE ALLEY&#8217;S WAISTLINE.<\/p>\n<p><em>(PAUSE for audience reaction.)<\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>TOM<\/strong><\/span>:\u00a0 SO . . . WHY IS MATTEL SO INTERESTED IN THE ACTIVITY TOY MARKET?<\/p>\n<p><em>(TOM turns toward bandleader, as if expecting him to ask why.)<\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>TOM<\/strong><\/span>: WHAT, YOU MEAN YOU DON&#8217;T WANT TO KNOW?\u00a0 WELL, I&#8217;M GOING TO TELL YOU ANYWAY.\u00a0<em> (To audience)<\/em> FIRST OF ALL, THERE&#8217;S THE SHEER SIZE OF THE ACTIVITY TOY MARKET.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">BAND <em>(In Unison)<\/em><\/span><\/strong>: HOW BIG IS IT, TOM?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: I THOUGHT YOU&#8217;D NEVER ASK.\u00a0 IT&#8217;S BIGGER . . . THAN THE SPACE BETWEEN SARAH PALIN&#8217;S EARS.<\/p>\n<p><em>(PAUSE for audience reaction.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: LET ME SHOW YOU HOW BIG THE ACTIVITY TOY MARKET REALLY IS.\u00a0<em> (To director, offstage)<\/em> CAN WE GET THAT PIE CHART UP ON THE SCREEN?<\/p>\n<p><em>(SLIDE shows colorful pizza with lots of extra toppings. Caption: \u201cToy Sales\u201d and below that, \u201c$11.3 Billion Total\u201d.\u00a0 A quarter of the pizza is sliced and labeled \u201c$3 Billion Activity Toys\u201d.)<\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>TOM<\/strong><\/span>: AS YOU CAN SEE, ACTIVITY TOYS REPRESENTS A PRETTY HEFTY SLICE OF THE TOY BUSINESS.\u00a0 IT&#8217;S A MAJOR MARKET THAT PROVIDES A REAL GROWTH OPPORTUNITY FOR US.<\/p>\n<p><em>(SLIDE captioned \u201cActivity Toy Categories\u201d shows Activity Toys pizza cut into slices representing categories of activity toys: \u201cArts &amp; Crafts, $500 MM,\u201d \u201cBuilding\/Construction, $350 MM,\u201d \u201cHousehold\/Food Toys, $200 MM,\u201d \u201cMechanical\/Design Toys, $130 MM,\u201d \u201cScience Kits, $70 MM.\u201d)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: WE ALSO KNOW THERE ARE MANY DIFFERENT CATEGORIES OF ACTIVITY TOYS AND THE MARKET IS FRAGMENTED, WITH NO SINGLE COMPANY DOMINATING.\u00a0 BUT IF YOU CAN COME UP WITH AN INNOVATIVE PRODUCT THAT CATCHES ON, YOU&#8217;LL HAVE MORE STAYING POWER THAN BRETT FAVRE.\u00a0<em> (PAUSE for audience reaction.)<\/em> AND THAT&#8217;S THE KEY TO OUR STRATEGY: INNOVATION.\u00a0 INNOVATION IN MARKETING AND IN PRODUCT.\u00a0 WE&#8217;RE DEVELOPING BRANDS BOTH INTERNALLY AND THROUGH ACQUISITIONS.\u00a0 WE&#8217;RE INTRODUCING NEW BRANDS TIED-IN WITH MAJOR PLAYERS IN KIDS\u2019 MARKETING SUCH AS THE NICKELODEON NETWORK.\u00a0 WE&#8217;VE GOT MORE IDEAS THAN LINDSAY LOHAN HAS PROBATION OFFICERS. AND WE&#8217;RE COMING UP WITH NEW ACTIVITY TOYS THAT ARE DYNAMIC, FUN AND CREATIVE, WITH THAT \u201cMATTEL MAGIC.\u201d\u00a0 WE&#8217;RE GOING TO BLOW THE COMPETITION OUT OF THE WATER.<\/p>\n<p><em>(STAGEHAND enters with rolling cart with some items on it.\u00a0 Each is hidden beneath a cloth or other kind of cover so it can&#8217;t be seen.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: JUST SO YOU&#8217;LL KNOW WHAT I&#8217;M TALKING ABOUT, WE&#8217;VE PUT TOGETHER A FEW OF OUR COMPETITORS&#8217; SO-CALLED SUCCESS STORIES.<\/p>\n<p><em>(He removes a pot cover, revealing Fun with Food as a SLIDE of it appears.)<\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>TOM<\/strong><\/span>: FUN WITH FOOD FROM FISHER-PRICE.\u00a0 <em>(Derisively) <\/em> FUN WITH FOOD!\u00a0 <em>(PAUSE, arms folded, hums, bored.)<\/em> ARE WE HAVING FUN YET?\u00a0 THIS TOY HAS ABOUT AS MUCH EXCITEMENT AS THAT PLASTIC SUSHI YOU SEE IN THE WINDOWS OF JAPANESE RESTAURANTS.\u00a0 <em>(SFX as TOM throws food on floor. PAUSE for audience reaction.)<\/em><\/p>\n<p><em>(He uncovers Magna Doodle.\u00a0 A black &amp; white SLIDE of it appears.)<\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>TOM<\/strong><\/span>: MAGNA DOODLE.\u00a0 KIDS CAN DRAW WITH IT.\u00a0 BUT ONLY IN BLACK AND WHITE.\u00a0 CAN YOU IMAGINE TED TURNER BUYING A TOY LIKE THIS FOR HIS KIDS?\u00a0 I MEAN, HERE&#8217;S A GUY WHO GOES ON SAFARI IN AFRICA JUST SO HE CAN COLORIZE THE ZEBRAS.\u00a0<em> (PAUSE for audience reaction.) <\/em> HE DOESN&#8217;T WANT MAGNA DOO-DOO, HE WANTS MATTEL&#8217;S NICKELODEON COLOR WRITER!\u00a0<em> (Black &amp; white SLIDE dissolves to color slide of Color Writer.)<\/em><\/p>\n<p><em>(He uncovers Leggo.\u00a0 A SLIDE of it appears.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: LAST BUT NOT LEAST, LEGGO, A LEADER IN CONSTRUCTION TOYS.\u00a0 YOU PUT IT TOGETHER, AND THEN WHAT?\u00a0 BOOOOORING.\u00a0 KIDS LIKE ACTION!\u00a0 HOW MANY OF YOU OUT THERE HAVE KIDS?\u00a0 <em>(Pause for audience reaction)<\/em> HOW MANY OF YOU DON&#8217;T HAVE KIDS?\u00a0 <em>(Pause) <\/em>HOW MANY OF YOU AREN&#8217;T SURE?\u00a0 <em>(Pause)<\/em> ANYWAY, IF YOU&#8217;VE BEEN AROUND KIDS, YOU KNOW WHAT THE LITTLE DARLINGS DO WHEN THEY GET BORED WITH A TOY.<\/p>\n<p><em>(He demonstrates, reaching beneath the cart and producing a Sledge-O-Matic, smashing Leggo to smithereens, as BAND plays \u201cThe Anvil Chorus\u201d from \u201cIl Trovatore\u201d.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM <em>(Over audience reaction)<\/em><\/span><\/strong>: AND THAT&#8217;S WHAT WE&#8217;RE GOING TO DO TO OUR COMPETITION WITH OUR NEW LINE OF ACTION-CONSTRUCTION TOYS!\u00a0 THEY&#8217;LL NEVER KNOW WHAT HIT &#8216;EM!\u00a0 WE&#8217;VE GOT A GREAT SHOW FOR YOU TODAY, WITH SOME SPECIAL GUESTS WHO ARE PART OF OUR ACTIVITY TOYS TEAM!<\/p>\n<p><em>(Show&#8217;s logo comes up on SCREEN.\u00a0 BAND plays Tonight Show theme as TOM wanders over to host&#8217;s desk, sits down, now that his monologue is done. STAGEHAND displays applause sign.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM <em>(As applause subsides)<\/em><\/span><\/strong>: THANK YOU.\u00a0 <em>(Pause) <\/em> OUR FIRST GUEST AND TEAM MEMBER IS KNOWN FOR HIS HIGH ENERGY AND HIS ABILITY TO INSPIRE THE ENTIRE TEAM.\u00a0 HE&#8217;S THE FOUNDER OF AVIVA SPORTS AND THE LEADER OF THE AVIVA SPORTS TEAM.\u00a0 PLEASE WELCOME THE PRESIDENT AND CEO OF AVIVA SPORTS, COACH MIKE!.<\/p>\n<p><em>(STAGEHAND displays applause sign.\u00a0 BAND plays \u201cTake Me Out to the Ballgame.\u201d\u00a0 MIKE enters, dressed in some sort of silly composite sports uniform, perhaps basketball shorts with a football jersey and a baseball hat.\u00a0 He waves a pennant and carries a sports duffle bag.\u00a0 TOM stands to shake his hand, motions for him to sit.\u00a0 MIKE sits but is so energetic that it seems an unnatural position for him.\u00a0 Applause dies down.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: AM I ON CAMERA NOW?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: OH YEAH, WE&#8217;RE ROLLING.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: DO YOU MIND IF I SAY HELLO TO MY FAMILY?\u00a0 THEY&#8217;RE A BIG PART OF AVIVA&#8217;S SUCCESS.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: BE MY GUEST.\u00a0 <em>(Waves at audience, smiles)<\/em> HI, MOM!<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: I&#8217;D LIKE TO THANK MY WHOLE FAMILY . . .<em> (MIKE calls out names of groups and group leaders.\u00a0 He invites them to stand up.) <\/em>WE&#8217;RE DOING GREAT BECAUSE OF ALL YOU GUYS OUT THERE.\u00a0 GIVE YOURSELVES A BIG HAND!<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM <em>(After applause subsides)<\/em><\/span><\/strong>: SO, COACH, HOW LONG&#8217;S IT BEEN NOW SINCE YOU JOINED THE MATTEL TEAM?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: A LITTLE OVER A YEAR.\u00a0 AND IT&#8217;S A WINNING COMBINATION.\u00a0 WITH MATTEL&#8217;S SUPPORT AND AVIVA&#8217;S PRODUCTS, WE&#8217;RE AN UNBEATABLE TEAM!<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: WHAT&#8217;S THE SCORE SO FAR?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: IT&#8217;S GETTING MORE ONE-SIDED ALL THE TIME, TOM.\u00a0 WE&#8217;RE ON A HOT STREAK.\u00a0 THE COMPETITION&#8217;S PLAYING CATCH-UP.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MAN FROM NERF <em>(Shouting from audience)<\/em><\/span><\/strong>: OH YEAH?\u00a0 THAT&#8217;S WHAT YOU THINK!<\/p>\n<p><em>(Man from Nerf has a basket of Nerf balls which he begins flinging at MIKE and TOM.\u00a0 They bounce harmlessly off whatever and whomever they hit.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM <em>(Rising)<\/em><\/span><\/strong>: IT&#8217;S THE MAN FROM NERF!\u00a0 WHAT&#8217;S HE DOING HERE?<\/p>\n<p><em>(MIKE jumps up from his seat, begins throwing the Nerf balls back.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: DON&#8217;T WORRY, TOM, THESE NERF BALLS CAN&#8217;T HURT US.\u00a0 THEY&#8217;RE NOT REAL!<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MAN FROM NERF <em>(Approaching stage, still throwing)<\/em><\/span><\/strong>: NOT REAL?\u00a0 WE&#8217;VE BEEN IN THIS BUSINESS FOR 20 YEARS, AND OUR SALES ARE 60 MILLION DOLLARS!<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: BIG DEAL!\u00a0 WITH MATTEL ON OUR TEAM, WE&#8217;RE EXPECTING TO DO ALMOST 50 MILLION IN SALES!\u00a0 AND WE&#8217;VE GOT MORE INNOVATIVE PRODUCTS IN THE PIPELINE!<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MAN FROM NERF<\/span><\/strong>: INNOVATIVE, SCHMINNOVATIVE!\u00a0 WHATEVER YOU MAKE, WE&#8217;LL JUST COME UP WITH A CHEAP COPY!<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: KNOCKING OFF OUR PRODUCTS, HUH?!\u00a0 THAT&#8217;S A PERSONAL FOUL!\u00a0 <em>(Blows a whistle, shouts.) <\/em> THROW THAT PLAYER OUT OF THE GAME!!<\/p>\n<p><em>(MATTEL SECURITY GUARDS rush over and grab Man from Nerf.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">SECURITY GUARD<\/span><\/strong>: WHERE&#8217;S YOUR PROPERTY PASS AND HOW DID YOU GET THOSE NERF BALLS IN HERE?<\/p>\n<p><em>(As they drag him away, TOM and MIKE pick up the Nerf balls and toss them offstage, then sit down as audience reaction subsides.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: LOOKS LIKE WE&#8217;VE BEAT BACK AGAINST ANOTHER NERF INCURSION.\u00a0 WE&#8217;LL HAVE TO UPDATE OUR INTELLIGENCE REPORTS ON THEM.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: YEAH, HE HAD A LOT OF NERF COMING IN HERE LIKE THAT.<\/p>\n<p><em>(BAND groans and leads the audience in groaning.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: SO WHAT&#8217;S THE GAME PLAN, COACH?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: TO BUILD AN ENDURING BRAND.\u00a0 OUR GOAL IS TO BECOME A CORE MATTEL PRODUCT.\u00a0 WE WANT TO EMPHASIZE THE AVIVA SPORT DEVELOPMENTAL LINE. WE PLAN TO LOCK IN OUR POSITION AS THE BEST WAY FOR KIDS TO LEARN HOW TO PLAY SPORTS.\u00a0 AT THE SAME TIME, WE&#8217;RE PLANNING FOR CONTINUING GROWTH WITH OUR CURRENT PRODUCTS BY DEVELOPING NEW DISTRIBUTION.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: NEW DISTRIBUTION? LIKE WHAT?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: WELL, INTERNATIONAL DISTRIBUTION, FOR EXAMPLE.\u00a0 AND WE&#8217;RE ALSO SHOOTING TO GET DISTRIBUTED THROUGH WAREHOUSE CLUBS AND SUPERMARKETS.\u00a0 AND OF COURSE, WE&#8217;RE GOING TO CONTINUE DEVELOPING GREATER DEPTH OF OUR EXISTING CHANNELS.\u00a0 YOU&#8217;VE ALWAYS GOT TO PLAY TO YOUR STRENGTH.\u00a0 WE&#8217;RE ALSO DEVELOPING NEW PRODUCT CATEGORIES LIKE THE BARBIE SPORTS LINE FOR GIRLS FROM AGE 3 TO 8, AND THE ULTRA SPORT LINE FOR BOYS AND GIRLS FROM AGE 6 TO 10. AND WE&#8217;RE HEADING IN NEW DIRECTIONS, LIKE FAMILY SPORTS, OUTDOOR ACTIVITIES, AND SPORTING GOODS GROWING UP WITH KIDS.\u00a0 WE&#8217;D LIKE TO DEVELOP AVIVA SPORTS TOYS FOR ALL AGES, FOR THE WHOLE FAMILY, IN FACT.\u00a0 I BROUGHT ONE WITH ME.<\/p>\n<p><em>(A STAGEHAND wheels out a Slap-2-Hoop.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: IT&#8217;S CALLED THE SLAP-2-HOOP, AND IT&#8217;S OUR MAJOR PROMO ITEM FOR THE FOURTH QUARTER.<\/p>\n<p><em>(He pulls a basketball from his duffel bag, dribbles it toward the hoop.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: FAST BREAK . . .\u00a0 HE GOES TO THE RIM . . . SHOOTS . . . AND SCORES! . . .<\/p>\n<p><em>(As he makes the shot, an electronic BUZZER goes off.\u00a0 SFX of crowd cheering.\u00a0 MIKE comes over and slaps 5 with TOM.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: YOU REALLY NAILED THAT SUCKER!<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: ANYBODY COULD.\u00a0 WITH THE SLAP-2-HOOP, EVERYONE&#8217;S KOBE BRYANT.\u00a0 EVEN YOU, TOM.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM <em>(Stepping out from behind desk)<\/em><\/span><\/strong>: WHAT DO YOU MEAN, \u201cEVEN ME\u201d?<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>MIKE<\/strong><\/span>: WELL, I MEAN, YOU&#8217;RE A BUSINESSMAN, NOT A . . .<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: NOT A JOCK LIKE YOU?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: TRUE.\u00a0 YOU&#8217;RE NOT.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: I&#8217;LL HAVE YOU KNOW I HAD MORE SACKS THAN ANY OTHER LINEBACKER ON MY HIGH SCHOOL TEAM.<\/p>\n<p><em>(TOM and MIKE are now nose to nose.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: OH YEAH?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: YEAH.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: PROVE IT!<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: OKAY, COACH, PICK YOUR TEAM!\u00a0 LET&#8217;S PLAY BALL!<\/p>\n<p><em>(Tom grabs two Aviva footballs from MIKE&#8217;s duffel bag, tosses one to him.\u00a0 They head out into the audience, each selecting a team by tapping audience members on the shoulder.\u00a0 The team members stand up and form a circle in their respective halves of the audience, with TOM and MIKE standing on opposite sides of the center aisle.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: OKAY, HERE ARE THE GROUND RULES.\u00a0 THE BALL GOES ONCE AROUND THE CIRCLE.\u00a0 YOU CAN TOSS IT ANY WAY YOU WANT, OVERHAND OR UNDERHAND.\u00a0 NO SKIPPING ANY TEAM MEMBERS AND NO MOVING FROM WHERE YOU&#8217;RE STANDING.\u00a0 AGREED?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: AGREED.\u00a0 IF THE BALL IS DROPPED, IT STILL HAS TO GET TO THE NEXT PERSON IN THE CIRCLE.\u00a0 WHEN IT GETS TO THE TEAM LEADER &#8212; THAT&#8217;S US &#8212; THEN WE TAKE IT TO THE GOAL LINE, AND WHOEVER SCORES FIRST WINS.\u00a0 READY?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: READY.<\/p>\n<p><em>(The BANDLEADER blows a whistle and the game begins, the BAND playing \u201cCheer Cheer for Old Notre Dame\u201d.\u00a0 It ends when either Tom or Mike crosses the goal line and the video screens light up like a scoreboard with \u201cTOUCHDOWN!\u201d\u00a0 The BANDLEADER raises the hand of the winner.\u00a0 A STAGEHAND supplies towels for both team leaders.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM <em>(Out of breath, to audience)<\/em><\/span><\/strong>: WE&#8217;LL BE RIGHT BACK AFTER THIS WORD FROM OUR SPONSOR.<\/p>\n<p><em>(Set goes dark.\u00a0 Video screens show an Aviva commercial or two.)<\/em><\/p>\n<p><em>(Lights up.\u00a0 TOM seated at desk, MIKE has moved over one seat to make room for the next guest.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: WELCOME BACK.\u00a0 MAN, WHAT A WORKOUT!\u00a0 <em>(Pause) <\/em>MY NEXT GUEST AND TEAMMATE APPEARS REGULARLY ON THE NICKELODEON NETWORK.\u00a0 HE&#8217;S A SCIENTIST WHO&#8217;S RESPONSIBLE FOR SOME OF THE NICKELODEON TOYS THAT WERE INTRODUCED AT THIS YEAR&#8217;S TOY FAIR AND WILL BE AVAILABLE IN AUGUST.\u00a0 NICKELODEON TOYS ARE A WHOLE NEW LINE OF CREATIVE TOYS FOR KIDS. THEY HAVE THE BRIGHT, WILD AND COLORFUL PERSONALITY OF THE NICKELODEON NETWORK.\u00a0 THEY&#8217;RE THE FIRST AND ONLY BRAND WITH PRODUCTS IN SEVERAL ACTIVITY TOY CATEGORIES\u2014INCLUDING PRINTS, PLAY MATERIALS AND MECHANICAL DESIGN.\u00a0 OUR NICKELODEON GUEST IS A FAVORITE OF KIDS EVERYWHERE.\u00a0 IN FACT, HE&#8217;S A BIT OF A KID HIMSELF.\u00a0 PLEASE WELCOME DR. GAKMEISTER.<\/p>\n<p><em>(STAGEHAND holds up applause sign.\u00a0 BAND plays Nickelodeon Theme, with slimy and bubbly SFX on audio track.\u00a0 DR. GAKMEISTER, in mad scientist\u2019s white lab coat, enters jauntily, swinging his arms and clicking his heels.\u00a0 He shakes hands with TOM and then with MIKE.\u00a0 Mike finds his palm attached to Gakmeister&#8217;s by a wad of Gak, which elongates and becomes stringy as they separate.\u00a0 Gakmeister finally detaches the other end from Mike and sits down, still playing with the Gak.)<\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>TOM<\/strong><\/span>: I SEE YOU BROUGHT SOME OF YOUR PRIDE AND JOY WITH YOU.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">GAKMEISTER<\/span><\/strong>: NATURALLY.\u00a0 WHEREVER I GO, GAK GOES.\u00a0 <em>(Displays a handful of Gak as if it were a credit card.)<\/em> DON&#8217;T LEAVE HOME WITHOUT IT!<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: SO HOW DID YOU MANAGE TO COME UP WITH THIS STUFF IN THE FIRST PLACE?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">GAKMEISTER<\/span><\/strong>: WELL, I WAS WORKING FOR NASA, RESEARCHING A MOST PRESSING PROBLEM\u2014NAMELY, THE COMPRESSION EFFECT OF HIGH G-FORCE LIFTOFF ON AN ASTRONAUT&#8217;S BUTTOCKS.\u00a0 AFTER YEARS OF PAINSTAKING EXPERIMENTATION, I FINALLY FORMULATED A SUBSTANCE THAT WOULD CUSHION THE, UH, NETHER REGIONS AND ABSORB THE SHOCK TO THE CHEEKS.\u00a0 UNFORTUNATELY, THAT WAS RIGHT AROUND THE TIME WHEN CONGRESS BEGAN TO GET CONCERNED ABOUT THE FEDERAL BUDGET DEFICIT AND MY RESEARCH FUNDING GOT KICKED IN THE REAR.\u00a0 SO, I TOOK MY INVENTION TO THE GOOD FOLKS AT NICKELODEON, AND THE REST, AS THEY SAY, IS HISTORY.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: NOW WAIT A MINUTE, DR. GAKMEISTER.\u00a0 AREN&#8217;T YOU KIND OF LEAVING OUT A LOT?\u00a0 I MEAN, THERE ARE OTHER GREAT NICKELODEON TOYS THAT MATTEL IS INTRODUCING.\u00a0 THERE&#8217;S ALSO THE INNOVATIVE MARKETING RELATIONSHIP BETWEEN MATTEL AND NICKELODEON.\u00a0 AND THEN THERE&#8217;S NICKELODEON ITSELF.\u00a0 WHAT&#8217;S IT ALL ABOUT?\u00a0 MOST OF OUR AUDIENCE PROBABLY DOESN&#8217;T HAVE A CLUE.\u00a0 WOULD YOU MIND BACKING UP AND GIVING US A LITTLE MORE DETAIL ON ALL THIS?<\/p>\n<p><em>(GAKMEISTER continues playing with his Gak, absentmindedly.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">GAKMEISTER<\/span><\/strong>: OH, I THINK THAT&#8217;S SNOT REALLY NECESSARY. <em>(Pulling Gak from his nose) <\/em>EVERYBODY\u00a0 KNOWS ALL THAT ALREADY.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: I DOUBT THAT VERY MUCH.<\/p>\n<p><em>(TOM and GAKMEISTER argue like a couple of kids.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">GAKMEISTER<\/span><\/strong>: OH YES THEY DO.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: OH NO THEY DON&#8217;T.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">GAKMEISTER<\/span><\/strong>: DO.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: DON&#8217;T.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">GAKMEISTER<\/span><\/strong>: DO!<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: DON&#8217;T!<\/p>\n<p><strong><span style=\"text-decoration: underline;\">GAKMEISTER<\/span><\/strong>: DO!\u00a0 DO!\u00a0 DOO-DOO!<\/p>\n<p><em>(GAKMEISTER stretches Gak across his mouth, blows a raspberry.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">GAKMEISTER<\/span><\/strong>: I&#8217;M SURE THEY DO.\u00a0 IN FACT, I&#8217;M SO SURE, I&#8217;LL BET MY GAK ON IT.\u00a0 <em>(To audience)<\/em> WOULD YOU LIKE TO SEE SOMEBODY GET GAKKED?\u00a0 WELL, WOULD YOU?\u00a0 SPEAK UP!<\/p>\n<p><em>(With gestures, he encourages the audience to answer yes.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">GAKMEISTER<\/span><\/strong>: GUEEEESS WHO?<\/p>\n<p><em>(STAGEHAND rolls on a hangman-type apparatus with a bucket of gak on top.\u00a0 SOUND EFFECT of it bubbling.\u00a0 As the BAND plays, GAKMEISTER and MIKE lead TOM from his seat over to the apparatus, where he&#8217;s strapped in.\u00a0 Gakmeister goes into the audience.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">GAKMEISTER<\/span><\/strong>: NOW I&#8217;M GOING TO ASK YOU SOME QUESTIONS.\u00a0 EVERY ONE YOU ANSWER CORRECTLY BRINGS US JUST A LITTLE BIT CLOSER TO A GAK ATTACK.\u00a0 QUESTION NUMBER ONE:\u00a0 WHAT TWO COMPANIES HAVE A UNIQUE MARKETING RELATIONSHIP THAT INCLUDES ON-AIR COMMERCIALS AND SHOWS, PRIZES FOR GAME SHOWS, AND ATTRACTIONS AT TV STUDIOS?\u00a0 AND THE ANSWER IS ONE OF THE FOLLOWING . . . <em>(SLIDE shows multiple choice answers in sync.) <\/em>VICTORIA&#8217;S SECRET AND CNN . . . INTEL AND MTV . . . MATTEL AND NICKELODEON . . . HASBRO AND GOLDMAN SACHS.<\/p>\n<p><em>(Gakmeister continues picking out members of audience and asking multiple choice questions.\u00a0 Answer choices are shown on slides:<\/em><\/p>\n<p>&#8211; What TV Network has more kids watching than all other networks combined ? [Home Shopping Network, The Playboy Channel, ESPN, Nickelodeon]<\/p>\n<p>&#8211; What two compounds are featured on every Nickelodeon program? [Bread &amp; Water, Slime &amp; Gak, Mud &amp; Jello, Vitamins &amp; Minerals]<\/p>\n<p>&#8211; What Nickelodeon toy lets kids draw and doodle in color? [Color Writer, EZ Squeezee, Mix &#8216;N Spin, All of the Above] [Show product slides in sync.]<\/p>\n<p>&#8211; What is the Nickelodeon programming philosophy?\u00a0 [E Pluribus Unum, Yes We Can!, For Kids by Kids, Hasta la vista, baby!]<\/p>\n<p>&#8211; What Nickelodeon 1993 pre-Toy Fair product features water and flight?\u00a0 [H20, CO2, ASAP, M-O-U-S-E]<\/p>\n<p><em>(Ad-lib: With each correct answer, Gak bucket tips a little further.\u00a0 Gakmeister taunts Tom: \u201cGetting nervous?\u201d\u00a0 \u201cA little closer.\u201d\u00a0 \u201cReady for a Gakking?\u201d\u00a0 Finally, he says, \u201cGak &#8217;em!\u201d and Tom is gakked, perhaps by MIKE.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM <em>(Ungakking himself)<\/em><\/span><\/strong>: WE&#8217;LL BE RIGHT GAK!<\/p>\n<p><em>(Set goes dark.\u00a0 Tom goes backstage to get cleaned up.\u00a0 SCREENS show Nickelodeon commercials)<\/em><\/p>\n<p><em>(Lights up on TOM, cleaned up, at desk, with MIKE and GAKMEISTER seated.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: THAT WAS AN UNFORGETTABLE EXPERIENCE.\u00a0 IT SHOULD ONLY HAPPEN TO YOU.\u00a0 <em>(Pause)<\/em> OUR NEXT GUEST AND TEAMMATE IS A FAMILIAR FACE TO MILLIONS OF FAST FOOD LOVERS ALL OVER THE WORLD.\u00a0 SPOKESMAN, MASCOT, GOOD WILL AMBASSADOR, ENTERTAINER, HE&#8217;S ALL OF THOSE AND MORE.\u00a0 LET&#8217;S HAVE A BIG HAND FOR RONALD MCDONALD!<\/p>\n<p><em>(BAND plays \u201cYou Deserve a Break Today\u201d as MCDONALD makes his clownish entrance carrying a McDonald&#8217;s take-out bag, shakes hands, sits down.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: SO, HOW&#8217;VE YOU BEEN?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MCDONALD<\/span><\/strong>: NEVER BETTER!\u00a0 EXCUSE ME A SECOND, TOM . . .<\/p>\n<p><em>(He reaches behind Tom&#8217;s head, finds a small wad of Gak.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">MCDONALD<\/span><\/strong>:\u00a0 . . . YOU DON&#8217;T WANT TO GO AROUND WITH GAK IN YOUR HAIR.\u00a0 PEOPLE&#8217;LL THINK YOU&#8217;RE A CLOWN! <em>(Turns, hands the Gak to Dr. Gakmeister.) <\/em> THIS MUST BE YOURS.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">GAKMEISTER<\/span><\/strong>: GAK YOU VERY MUCH.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MCDONALD <em>(To Tom)<\/em><\/span><\/strong>: AND THIS . . .<em>(Reaches into his take-out bag, pulls out a Happy Meal for Tom.)<\/em> . . . IS YOURS . . . <em>(Hands Happy Meals to GAKMEISTER and MIKE.)<\/em> . . . AND YOURS . . . AND YOURS.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: WOW, A HAPPY MEAL!<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MCDONALD<\/span><\/strong>: WOULDN&#8217;T IT BE GREAT IF WE COULD MAKE EVERY KID&#8217;S MEAL A HAPPY MEAL?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: THAT WOULD REALLY BE SOMETHING.\u00a0 THERE ARE TONS OF KIDS OUT THERE.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MCDONALD<\/span><\/strong>: WELL, YOU KNOW, TOM, WE&#8217;RE ALREADY REACHING MILLIONS OF THEM.\u00a0 MCDONALD&#8217;S IS NUMBER ONE IN MARKETING TO KIDS OF ALL AGES.\u00a0 WE SPEND A MILLION DOLLARS A DAY ON ADVERTISING.\u00a0 TAKE A LOOK AT THIS.<\/p>\n<p><em>(SCREEN shows commercials, McDonald&#8217;s sizzle.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: A MILLION BUCKS A DAY.\u00a0 THAT&#8217;S NOT CHUMP CHANGE.\u00a0 I&#8217;LL BET MATTEL WOULD LIKE TO TIE INTO THAT.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: YOU SAID IT.\u00a0 I CAN&#8217;T THINK OF A BETTER WAY TO LEVERAGE OUR CREATIVITY AND KNOW-HOW THAN TO FORM A STRATEGIC PARTNERSHIP WITH MCDONALD&#8217;S.\u00a0 DOWN THE ROAD, WE&#8217;RE LOOKING AT JOINT ADVERTISING, ON-AIR AND IN-STORE PROMOS, AIR TIME ON MCDONALD&#8217;S SATELLITE NETWORK, AND INTERNATIONAL OPPORTUNITIES, ESPECIALLY IN EUROPE AND JAPAN.\u00a0 JUST PICTURE THE POSSIBILITIES.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MCDONALD<\/span><\/strong>: WELL, YOUR NEW MATTEL LINE OF REAL FOOD TOYS IS A PRETTY GOOD START.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">GAKMEISTER<\/span><\/strong>: FOOD TOYS?\u00a0 MY MOM ALWAYS TOLD ME NEVER TO PLAY WITH MY FOOD.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MCDONALD<\/span><\/strong>: NO KID COULD RESIST THESE FOOD TOYS.\u00a0 NOT EVEN YOU, DR. GAKMEISTER.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">GAKMEISTER<\/span><\/strong>: HOW DO THEY WORK? I&#8217;M ALL EARS.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE:<\/span><\/strong> SOUNDS TO ME LIKE YOU&#8217;RE ALL MOUTH.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MCDONALD<\/span><\/strong>: WELL, WITH MATTEL&#8217;S MCDONALD&#8217;S FOOD LINE, KIDS WILL BE ABLE TO MAKE REAL FOOD THAT&#8217;S AS MUCH FUN AS A HAPPY MEAL!<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: YEAH, REAL FOOD, NOT THAT PLASTIC JUNK OUR COMPETITORS MAKE.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MCDONALD <em>(To Tom)<\/em><\/span><\/strong>: THAT&#8217;S WHY WE WANT YOU TO BE OUR TOY COMPANY.\u00a0 AND WHY WE&#8217;VE AGREED TO BE PARTNERS WITH MATTEL IN HAPPY MEALS AND OTHER TOY PROMOS.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">GAKMEISTER <em>(Anticipating)<\/em><\/span><\/strong>: AND? . . . AND? . . .<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: AND WHAT?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">GAKMEISTER<\/span><\/strong>: TELL ME MORE ABOUT THESE FOOD TOYS.\u00a0 I&#8217;M A SCIENTIST.\u00a0 I NEED DIAGRAMS . . . FORMULAS . . . SPECIFICATIONS . . .<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MCDONALD<\/span><\/strong>: SORRY.\u00a0 MY LIPS ARE SEALED.\u00a0 I&#8217;VE SIGNED A NON-DISCLOSURE AGREEMENT.\u00a0 BUT IF YOU REALLY WANT TO KNOW MORE ABOUT OUR FOOD TOYS, THERE&#8217;S A HINT FOR YOU RIGHT THERE IN YOUR HAPPY MEAL BOX.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">GAKMEISTER <em>(Peeking into box)<\/em><\/span><\/strong>: HMMMM . . . MMMMM . . . YES . . . I SEE . . . VERY INNOVATIVE . . .<\/p>\n<p><em>(GAKMEISTER starts to take something out of the box, but MCDONALD stops him.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">MCDONALD<\/span><\/strong>: UH UH.\u00a0 NOT HERE.\u00a0 WE&#8217;LL UNVEILING THE NEW LINE OF FOOD TOYS AT TOY FAIR\u2014THAT IS, IF WE CAN GET THE FULL SUPPORT OF THE MATTEL TEAM.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM <em>(To Audience)<\/em><\/span><\/strong>: HOW &#8216;BOUT IT?\u00a0 YOU THINK YOU&#8217;RE GOING TO BE ABLE TO GET THIS LINE READY FOR THE TOY FAIR?\u00a0 LET ME HEAR YOU SAY YEAH!<\/p>\n<p><em>(Pause for audience reaction.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: THAT&#8217;S THE TICKET.\u00a0 <em>(To McDonald) <\/em>SEE YOU AT TOY FAIR . . .<\/p>\n<p><em>(He extends a hand for MCDONALD to shake.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: . . . PARTNER.<\/p>\n<p><em>(TOM and MCDONALD smile as they shake.\u00a0 BAND plays \u201cSend in the Clowns\u201d as guests move over to make room for next guest.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM <em>(To audience)<\/em><\/span><\/strong>: OUR LAST GUEST AND TEAM MEMBER IS ALSO INVOLVED IN AN UNUSUAL AND MUTUALLY BENEFICIAL PARTNERSHIP WITH MATTEL.\u00a0 BUT UNLIKE RONALD MCDONALD, HE&#8217;S RARELY SEEN IN PUBLIC.\u00a0 IN FACT, WE&#8217;RE NOT EVEN SURE WHAT HE LOOKS LIKE.\u00a0 BUT WE&#8217;RE GRATEFUL HE&#8217;S HERE TONIGHT.\u00a0 PLEASE WELCOME THE GRANDMASTER OF SPECIAL EFFECTS, THE CREATOR OF LUKE SKYWALKER, DARTH VADER AND INDIANA JONES, LADIES AND GENTLEMEN, MR. GEORGE LUCAS!<\/p>\n<p><em>(BAND plays the Star Wars or Indiana Jones theme, and the room LIGHTS FLICKER and dim to black.\u00a0 Music is drowned out by SOUND of earthquake RUMBLING, accompanied by FLASHING LIGHT and STROBES.\u00a0 As room lights flicker back on, a cloud of SMOKE appears center stage.\u00a0 The smoke dissipates, revealing GEORGE LUCAS, of moderate height, with greying wavy hair and beard and glasses, looking anything but charismatic. He stands there for a moment, as if nothing unusual had happened, then crosses to TOM and extends a hand, which appears to be on FIRE.\u00a0 He offers to shake with the others, but they back off.\u00a0 Finally, he sits down.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: NOW THERE&#8217;S A MAN WHO REALLY KNOWS HOW TO MAKE AN ENTRANCE! LOOKS LIKE WE PICKED THE RIGHT PARTNER FOR OUR NEW LINE OF SPECIAL EFFECTS TOYS.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">LUCAS<\/span><\/strong>: IT&#8217;S A NATURAL.\u00a0 THE KING OF THE SPECIAL EFFECTS BUSINESS <em>(Points to himself)<\/em> AND THE TOPS IN THE TOY BUSINESS <em>(Points to AUDIENCE)<\/em>.\u00a0 WE&#8217;RE TALKING SERIOUS MONEY HERE &#8212; A POTENTIAL MARKET OF AT LEAST A BILLION DOLLARS IN SALES.\u00a0 THAT&#8217;S NINE ZEROES, AND IT INCLUDES A 350 MILLION DOLLAR MARKET FOR CONSTRUCTION TOYS AND A HUNDRED MILLION DOLLARS WORTH OF MODEL KITS.\u00a0 AND WE&#8217;RE GOING TO MARCH INTO NEXT YEAR&#8217;S TOY FAIR AND KNOCK EVERYBODY&#8217;S SOCKS OFF WITH A WHOLE NEW CATEGORY OF TOYS CALLED \u201cACTION-CONSTRUCTION\u201d TOYS.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">GAKMEISTER<\/span><\/strong>: ACTION-CONSTRUCTION?\u00a0 WHAT&#8217;S THAT MEAN?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">LUCAS<\/span><\/strong>: ACTION, MAN, ACTION!!<\/p>\n<p><em>(As LUCAS shouts that last word, gesturing like a director on a set, a FIREBOLT leaps from his hand like a torch and the SCREENS explode with a short rip-roaring action sequence with explosions.\u00a0 TOM, MCDONALD, and GAKMEISTER are visibly impressed.\u00a0 MIKE is reserved.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM <em>(After video ends)<\/em><\/span><\/strong>: VERY REALISTIC, I MUST SAY.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">LUCAS<\/span><\/strong>: THEY&#8217;RE MORE REALISTIC THAN ANY OTHER TOY A KID CAN BUY.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: AND YOU KNOW, A LOT OF YOU OUT THERE IN THE AUDIENCE ARE GOING TO BE GETTING INVOLVED IN PACKAGING AND VENDOR OPERATIONS.\u00a0 WE NEED YOUR SUPPORT TO GET THIS NEW LINE READY FOR TOY FAIR.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">GAKMEISTER <em>(To Lucas)<\/em><\/span><\/strong>: SO, UH, WHAT EXACTLY DO THESE TOYS DO?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">LUCAS:<\/span><\/strong> SPECIAL EFFECTS, DOC.\u00a0 SPECIAL EFFECTS FOR KIDS.\u00a0 SOUND! <em>(SFX: Room shakes with THUNDER.)\u00a0 LIGHT!\u00a0 (Blinding flash of LIGHTNING.) <\/em> VISUALS!\u00a0 <em>(SCREEN shows FIRE, SMOKE, EXPLOSIONS.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM <em>(After audience reaction)<\/em><\/span><\/strong>: BOY, YOU REALLY ARE MR. SPECIAL EFFECTS.<\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE <em>(Jealous)<\/em><\/span><\/strong>: SO WHAT DO WE CALL HIM, \u201cMR. EFFECTS\u201d OR JUST \u201cSPECIAL\u201d?<\/p>\n<p><em>(LUCAS points at MIKE&#8217;S HAT, which suddenly LEVITATES, hovering just out of his reach, moving from side to side as he climbs up on his chair and tries to grab it.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: HEY, GIMME THAT BACK! . . .\u00a0 LEMME HAVE IT! . . .\u00a0 C&#8217;MON, GEORGE, BE A SPORT, WILL YOU? . . . C&#8217;MON . . .<\/p>\n<p><em>(LUCAS just sits there, ignoring him as he chases his hat in vain.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: ALRIGHT, YOU WIN.\u00a0 CAN I HAVE MY HAT BACK, PLEASE, MR. SPECIAL EFFECTS?<\/p>\n<p><em>(LUCAS smiles, points at the hat, which obediently drops back down onto Mike&#8217;s head.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: WELL, WE&#8217;RE JUST ABOUT OUT OF TIME, AND A GOOD THING TOO, BEFORE GEORGE LUCAS LEVITATES THE WHOLE STUDIO.<\/p>\n<p><em>(He turns toward his guests.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: SO, TEAM, WHAT ARE WE UP TO SO FAR?<\/p>\n<p><strong><span style=\"text-decoration: underline;\">LUCAS<\/span><\/strong>: I&#8217;M GOING FOR 25 MILLION.<\/p>\n<p><em>(SCREENS show \u201cLucas $25MM\u201d, with EXPLOSION and SFX.)<\/em><\/p>\n<p><strong>MCDONALD<\/strong>: I&#8217;LL MATCH THAT 25!<\/p>\n<p><em>(SCREENS add \u201cMcDonald&#8217;s $25MM\u201d with shot of golden arches and MUSIC.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">GAKMEISTER<\/span><\/strong>: I&#8217;LL SEE YOUR 25 MILLION AND RAISE YOU 10 MILLION!<\/p>\n<p><em>(SCREENS add \u201cNickelodeon $35MM\u201d with GRAPHIC and Nickelodeon MUSIC tag line.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">MIKE<\/span><\/strong>: I&#8217;VE GOT YOU ALL BEAT!\u00a0 50 MILLION!<\/p>\n<p><em>(SFX: CROWD CHEERING.\u00a0 SCREENS add \u201cAviva $40MM\u201d.)<\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>TOM<\/strong><\/span>: AND I&#8217;VE GOT A HUNDRED 35 MILLION! . . .<\/p>\n<p><em>(MUSIC UP.\u00a0 Confetti cannons shoot into audience.\u00a0 SCREENS add \u201cGrand Total $125MM\u201d.)<\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>TOM<\/strong><\/span>: . . . AND THAT&#8217;S ONE HECK OF A YEAR! . . .<\/p>\n<p>(To audience)<\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM<\/span><\/strong>: . . . WHAT DO YOU THINK OF THAT, TEAM?!<\/p>\n<p><em>(STAGEHAND shows Applause sign.\u00a0 BAND plays \u201cTonight Show\u201d theme.)<\/em><\/p>\n<p><strong><span style=\"text-decoration: underline;\">TOM <em>(Over applause)<\/em><\/span><\/strong>: I WANT TO THANK EVERYBODY FOR COMING TODAY.\u00a0 AND REMEMBER, WE NEED YOUR HELP TO BRING THESE DREAMS TO LIFE!<\/p>\n<p><em>(Set goes dark.\u00a0 MUSIC OUT.)<\/em><\/p>\n<p>[<a href=\"..\/..\/pdf\/team_presentation.pdf\" target=\"_blank\">Download<\/a> this team presentation as a PDF document]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Download this team presentation as a PDF document] MATTEL DIVISIONAL TEAM MEETING by Richard Bellikoff (BAND plays drum roll followed by \u201cTonight Show\u201d theme, continuing under:) ANNOUNCER (V.O.): LIVE FROM LOS ANGELES, IT&#8217;S THE TOM xxxx SHOW, STARRING \u2014 YOU GUESSED IT \u2014 TOM xxxx.\u00a0 WITH SPECIAL GUESTS, THE MATTEL ACTIVITY TOYS TEAM.\u00a0 AND NOW&hellip; <a class=\"more-link\" href=\"http:\/\/rbwriting.com\/?page_id=402\">Continue reading <span class=\"screen-reader-text\">Team Presentation<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/rbwriting.com\/index.php?rest_route=\/wp\/v2\/pages\/402"}],"collection":[{"href":"http:\/\/rbwriting.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/rbwriting.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/rbwriting.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/rbwriting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=402"}],"version-history":[{"count":57,"href":"http:\/\/rbwriting.com\/index.php?rest_route=\/wp\/v2\/pages\/402\/revisions"}],"predecessor-version":[{"id":818,"href":"http:\/\/rbwriting.com\/index.php?rest_route=\/wp\/v2\/pages\/402\/revisions\/818"}],"wp:attachment":[{"href":"http:\/\/rbwriting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}